Retweet: Creating urgency in your writing and emails 1/5 by Alan Harris



When it comes to making a decision, do you ever hesitate? Of course you do, everyone does! Even when it comes to making decisions about things we enjoy, such as where to eat, what to buy, or what event to attend, we debate and delay the decision making process.

So how do you get people to take action quickly with your own business? You need to eliminate any potential procrastinating ways. How? By creating a sense of urgency in your writing.

Whether you’re writing an irresistible email subject line, drafting up a promo, creating an email invitation, or writing a social post, here are five ways to grab the attention of your audience, and ignite them into action.

1. Set a Deadline
Nothing conveys a sense of urgency quite like a deadline. Reinforce the deadline in your email subject line or headline, the body copy and in the call-to-action. Use words such as “ends tomorrow,” “good until 3/3/15,” or “offer expires Thursday.”





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